Starting in the Summer Semester 2025, the Academy of Visual Arts will introduce a new module exploring language and verbalization in design and culture. The course will focus on comparing German and English, highlighting their similarities. By developing a structured and simplified approach, we aim to make acquiring German more accessible.

Designed for German language learners in communication design, the course delves into the nuances of language usage in visual and verbal messaging. Participants will engage with raw materials such as slogans, banner ads, and mottos, analyzing how selective language construction shapes meaning and audience perception. In addition, the course will incorporate elements of philosophy, art, music, culture, and games, creating an engaging and dynamic environment for learning German in a playful and immersive way.

Open to students of all language proficiency levels, the course provides individualized guidance based on the group’s needs. While it offers deep insights into communicative strategies, it also serves as an excellent opportunity for students with a solid foundation in German to refine their copywriting skills and receive targeted feedback on their messaging techniques.